Degree Requirements

Emphasis on the information that the language of business provides for decisionmakers. This is accomplished by using a transactions-analysis approach. Individual and team-based problems and cases are used to stress accounting fundamentals as well as the global and ethical issues of accounting decisions.

Covers the role of managerial accounting in corporate management. Emphasis is on the introduction of product and service costing, profit planning, cost analysis, and the cost allocation process. Current financial accounting and control matters are reviewed and evaluated. Individual and team-based problems and cases are used to explore global ethical issues.

Provides an overview of the principles and techniques used in financial management and an introduction to financial markets. Topics include time value of money, measures of risk, models for pricing bonds and stocks, financial analysis, capital structure, cost of capital, capital budgeting, and working capital management. Students are introduced to financial problem-solving using Microsoft Excel.
Prerequisite: Take AC 221

An interdisciplinary study of the management of organizations and decision making, utilizing behavioral and quantitative approaches. Topics include decision-making, motivation and behavior, leadership, group behavior, organizational change, planning, control, and allocation of resources. These topics are addressed against a backdrop of management responses to issues of ethics, social responsibility, and globalization. Lecture and case-study format.

This is a survey course. The objective of this class is to learn to apply legal and ethical principles to managerial-related problems. The course provides a general study of areas of laws pertinent to business, including tort law, contract law, employment law, criminal law, and constitutional law. The student is expected to learn to identify legal issues and consider the ethical implications of his or her solution or decision.

This course serves as the introduction to the operations function of business. All organizations-for profit or not-for-profit, manufacturing, processing, or services-have operations as their central function. Despite their diversity, these organizations share common objectives and problems; in most cases, the same principles can be applied to help manage the operations. Major topics include determining operations strategy and objectives, planning the operations process, controlling operations, and managing its quality. The course introduces concepts to help understand how operations are organized and how operations decisions affect virtually every aspect of the firm.
Prerequisite: Take MGT-101 or BU-201 and MA-133 or MA-131

Explores the formulation and administration of policy, integration of the various specialties of business, and development of an overall management viewpoint.
Prerequisite: Take AC-222 FN-215 MK-201 EC-203 MA-133 or MA-131

Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.

Examines principles and foundations of sport management and how the functions of planning, organizing, leading, and directing apply to the sport enterprise. Focus is on the application of core management principles, including ethics. The course provides a basis for understanding the development and governance of the sport industry and for addressing contemporary problems and issues. Students develop a model of management designed to achieve the goals of the sport enterprise. A prerequisite to SM 235, SM 245, SM 265, SM 281, SM 283, SM 299, and SM 390

Explores the application of legal principles to the sport industry and provides basic knowledge of a wide range of legal statutes that relate to various dimensions of sport business. Major focus is on a review of judicial opinions in the areas of tort liability (risk management), agency and contract law, labor and employment law, and antitrust issues that frequently have been addressed in cases involving sport enterprises.
Prerequisite: BU 231 or MGT-231

Examines the application of financial methodology for sport enterprises. Emphasis is on understanding the important sources of revenue (e.g., ticket sales, sponsorships) and media as well as the principal expenses of managing a professional team (e.g., salaries). The course also provides insight to the financing of stadiums and arenas and the valuation of teams.
Prerequisite: Take FN-215

Examines the critical business principles and fundamentals related to the mass media in sport and the delivery mechanisms that drive growth in the industry. A special focus of this course are the media rights deals in U.S. and international sports leagues, especially for broadcast. The course also covers the following: media ethics; sports heroes in the media; race, ethnicity, and diversity; digital media strategies and deals; and a focus on the finances behind some of the world's most popular sporting events.

Analyzes how marketing, promotion, and public relations principles apply to the sport industry. Explores issues in marketing of the sport enterprise, sport-related events and venues, and products and services. Focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing.
Prerequisite: Take MK-201

Examines principles and fundamentals of managing and financing sport and entertainment venues. Focuses on developing knowledge and skills necessary to develop, design, and manage sports, recreation, and health/fitness facilities. Emphasizes design analysis, operations, and event management. Includes site visits.

An introduction to computing and data processing for non-Computer Science majors. This course is half theory and half hands-on application using Microsoft Office. It includes spreadsheets, databases, and presentation software and provides the knowledge and understanding necessary to communicate effectively in the personal computing environment of business today. For Business Administration majors, non CS majors.

This course introduces microeconomic concepts such as supply and demand analysis, theories of the firm and individual behavior, competition and monopoly, welfare analysis, and labor market. Students will also be introduced to the use of microeconomic applications to address problems such as the role of government, environmental policies, insurance markets, and income distribution.

This course introduces macroeconomic concepts and analysis of unemployment and inflation within the context of the business cycle, the determinants of economic growth, the role of interest rates in savings and investment, the interaction of money and the banking system, and corrective monetary and fiscal policies. Students gain an international perspective by assessing the role of international trade and exchange rates in the modern global economy. A prerequisite to EC 301, EC 302, EC 303, EC 316, EC 321, EC 342, EC 373, and EC 399
Prerequisite: Take EC-202 AND MA-106 OR MA-109 OR MA-110 OR MA-151

This one-semester course is designed to improve algebraic skills to prepare students for success in Precalculus. Topics include functions, equations, and inequalities in one variable; linear, quadratic, polynomial, and rational functions; systems of linear equations in two variables; and simplifying expressions. Algebraic techniques and foundational algebraic skills are stressed.

Designed specifically for the Business major. Focus is on linear functions, systems of equations, matrices, probability, and linear programming. Business applications will be an important part of this course. This course is a prerequisite to MA 110.

Designed specifically for the Business major. Includes study of limits; differentiation of algebraic, exponential, and logarithmic functions; integration; and applications of calculus.
Prerequisite: Minimum grade of C in MA-106 or MA-109 or placement by Dpt

This course is geared toward liberal arts, science, business, and health science majors." It introduces descriptive statistics, probability distributions (both discrete and normal), confidence intervals, hypothesis testing, and correlation. Real-world applications are offered and computer statistical software may be used.

Provides students with a working knowledge of resources and tools available to marketing professionals. It examines databases, analytics, metrics, software, and techniques applied by marketers to transform data into useful formats for the strategic decision-making process. Contents focus on technology tools for segmentation, target marketing and positioning, media selection, market share and estimation, sales forecasting, and other analyses. It requires extensive use of Excel spreadsheets, the Internet, public and professional databases, specialized software, and other technology resources.
Prerequisite: Take MK-201

Examines the history, foundations, organization, management, and future of the sporting goods industry. Designed specifically for individuals interested in a career in the sporting goods industry and focuses on understanding the development of core dimensions of the industry, including market structure, sporting goods manufacturers, marketing strategies, and channel distribution and sporting goods e-commerce. The course emphasizes problem-solving and developing critical thinking skills within the context of the sporting goods industry.
Prerequisite: SM 206

Designates new or occasional courses that may or may not become part of the department's permanent offerings. Courses capitalize on a timely topic, a faculty member's particular interest, an experimental alternative to existing courses, etc. Prerequisites established by the department as appropriate for the specific course. Course title is shown on the student's transcript. Consult the current course schedule for available topics and current prerequisites.

Examines the unique dimensions of corporate sponsorship. Emphasis is placed on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, and on an analysis of the global sponsorship market and the necessary steps needed to generate sponsorships revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided.
Prerequisite: Take SM-265

Provides a cross-disciplinary approach to a variety of marketing, sales, and promotions issues that confront sport managers. "Sales" encompasses a wide variety of positions, ranging from concessions to season ticket sales. The course will follow a case-study approach and expose students to real-life careers in sports business, as well as introduce students to the world of sport sales and promotion, and will utilize course readings and guest speakers to immerse students in the field.

This course is designed to introduce at the basic level the statistics and analytics that dominate the modern-day sports landscape. Primary goal is to work on problem solving and critical thinking skills via exploration of a myriad of emerging analytic processes.

Examines the relationship between new media and the sport industry, including broadband, wireless, mobile technologies, sport websites, streaming video, audio, iTV, podcasting, e-commerce, and online marketing. Focus is on the relationship of new media to current trends in sport marketing, sponsorship, broadcasting, UGC, CRM, etc. Emphasizes developing critical new media-related skills, including webpage design.