Degree Requirements

Emphasis on the information that the language of business provides for decisionmakers. This is accomplished by using a transactions-analysis approach. Individual and team-based problems and cases are used to stress accounting fundamentals as well as the global and ethical issues of accounting decisions.

Covers the role of managerial accounting in corporate management. Emphasis is on the introduction of product and service costing, profit planning, cost analysis, and the cost allocation process. Current financial accounting and control matters are reviewed and evaluated. Individual and team-based problems and cases are used to explore global ethical issues.

Provides an overview of the principles and techniques used in financial management and an introduction to financial markets. Topics include time value of money, measures of risk, models for pricing bonds and stocks, financial analysis, capital structure, cost of capital, capital budgeting, and working capital management. Students are introduced to financial problem-solving using Microsoft Excel.
Prerequisite: Take AC 221

An interdisciplinary study of the management of organizations and decision making, utilizing behavioral and quantitative approaches. Topics include decision-making, motivation and behavior, leadership, group behavior, organizational change, planning, control, and allocation of resources. These topics are addressed against a backdrop of management responses to issues of ethics, social responsibility, and globalization. Lecture and case-study format.

This is a survey course. The objective of this class is to learn to apply legal and ethical principles to managerial-related problems. The course provides a general study of areas of laws pertinent to business, including tort law, contract law, employment law, criminal law, and constitutional law. The student is expected to learn to identify legal issues and consider the ethical implications of his or her solution or decision.

This course serves as the introduction to the operations function of business. All organizations-for profit or not-for-profit, manufacturing, processing, or services-have operations as their central function. Despite their diversity, these organizations share common objectives and problems; in most cases, the same principles can be applied to help manage the operations. Major topics include determining operations strategy and objectives, planning the operations process, controlling operations, and managing its quality. The course introduces concepts to help understand how operations are organized and how operations decisions affect virtually every aspect of the firm.
Prerequisite: Take MGT-101 or BU-201 and MA-133 or MA-131

Explores the formulation and administration of policy, integration of the various specialties of business, and development of an overall management viewpoint.
Prerequisite: Take AC-222 FN-215 MK-201 EC-203 MA-133 or MA-131

Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.

Presents information systems concepts from a managerial perspective to understand how information systems work and how they are used for business purposes. This course is designed to help students understand and use fundamental information systems principles so that they will efficiently and effectively function as future business employees and managers. Topics include hardware and software of computers, telecommunication and networks (including the Internet), database management, e-commerce, systems development, and systems security.

Provides students with a working knowledge of resources and tools available to marketing professionals. It examines databases, analytics, metrics, software, and techniques applied by marketers to transform data into useful formats for the strategic decision-making process. Contents focus on technology tools for segmentation, target marketing and positioning, media selection, market share and estimation, sales forecasting, and other analyses. It requires extensive use of Excel spreadsheets, the Internet, public and professional databases, specialized software, and other technology resources.
Prerequisite: Take MK-201

Explores various fields of knowledge necessary to understand marketing behavior. Materials from psychology, sociology, cultural anthropology, and history are used in conjunction with marketing problems. Examines consumers in terms of both individual and group buying behavior patterns; the consumer's process of arriving at buying decisions is appraised at both the retail and non-retail levels.
Prerequisite: Take MK-201

Explores principal areas and methods of marketing research. Various types of research are examined, including focus groups, surveys and observation. Emphasizes the information-gathering function of research, as well as data analysis, as a means to more effective business decision-making.
Prerequisite: Take MK 201ýTake MA-133 or MA-131

Students are directly involved in various dimensions of marketing management. Emphasis is on the practical application of marketing principles and skills to a specific profit or non-profit enterprise. On-site marketing professionals supervise students.
Prerequisite: TAKE MK-201

Provides a broad-based understanding of the challenges, opportunities, and problems associated with international marketing. Emphasis is on understanding other cultures and current events and how they affect international marketing. Classroom work is supplemented with case studies, current readings, videos, and speakers who are active in the field.
Prerequisite: Take MK-201

Studies the effective management of the marketing mix. The case approach assists in viewing the marketing manager's efforts as coordinated with the contributions of the firm's segments. Provides understanding of marketing decision-making as being wholly related to the firm's goals, with a view to the larger context of society itself.
Prerequisite: Take MK-201 and MK-320

This course introduces microeconomic concepts such as supply and demand analysis, theories of the firm and individual behavior, competition and monopoly, welfare analysis, and labor market. Students will also be introduced to the use of microeconomic applications to address problems such as the role of government, environmental policies, insurance markets, and income distribution.

This course introduces macroeconomic concepts and analysis of unemployment and inflation within the context of the business cycle, the determinants of economic growth, the role of interest rates in savings and investment, the interaction of money and the banking system, and corrective monetary and fiscal policies. Students gain an international perspective by assessing the role of international trade and exchange rates in the modern global economy. A prerequisite to EC 301, EC 302, EC 303, EC 316, EC 321, EC 342, EC 373, and EC 399
Prerequisite: Take EC-202 AND MA-106 OR MA-109 OR MA-110 OR MA-151

This course is geared toward liberal arts, science, business, and health science majors." It introduces descriptive statistics, probability distributions (both discrete and normal), confidence intervals, hypothesis testing, and correlation. Real-world applications are offered and computer statistical software may be used.