Degree Requirements

This course will cover the marketing of fashion apparel from the development of the product line and distribution of this line through various channels of distribution to the purchase by the targeted consumer. Advertising and promotional strategies that will educate and attract that consumer to purchase this apparel line will also be covered.
Prerequisite: Take MK-201

Examines today's retail environment, a fashion buyer's function, and day-to-day business in the fashion industry. Buying for different types of stores will be explored, along with forecasting, positioning, and emerging retail formats. Market research, distribution of products, market sources, and financing will also be examined. A key component of this course is "merchandise math," or the mathematical concepts and calculations necessary for interpreting sales data and strategic planning. Basic and applicable functions of Microsoft Excel will be practiced.
Prerequisite: Take FMM-240 MK-201

This course encompasses the history, development, and process of brand marketing in the fashion industry. The array of national, designer, private label, store and corporate brands, their background, and developmental strategies will be covered. Through the understanding of brand elements, brand equity, and brand communications, the student will create a positioning brief, and launch his or her own fashion brand as a final project. In addition, this course will examine brand global expansion through such vehicles as licensing and franchising.
Prerequisite: Take MK-201 FMM-240

This course encompasses the processes involved in global supply chain management and integration from a raw material base to finished apparel. By understanding the building blocks of fiber, yarn, weaving, knitting and color penetration systems, the student will understand what is essential in making decisions concerning aesthetics, cost, care and wearability of fashion apparel. This course is essential for any student who wishes to enter and manage in the fields of apparel merchandising, marketing retailing, and design.
Prerequisite: Take MK-201 FMM-240

Students are directly involved in various dimensions of fashion marketing. Emphasis is on the practical application of fashion principles and skills, which are experienced through hands-on applications. On-site business professionals will supervise students.
Prerequisite: Take BU-296

An exploratory course for all students interested in fashion, focused on analyzing the global fashion industry and utilizing the necessary principles and practices to succeed in today's complex business environment. The course combines both theoretical and practical knowledge in order to equip the students with a strong foundation of the mechanics of the global fashion market.
Prerequisite: Take MK-201 FMM-240

Studies history and development of the retail function and its relationship to the wholesaler and manufacturer. Topics include store management, the buying function, elements of style and fashion, pricing policies, customer relations, store location, and sources of supply. Examines retail mathematics including markup, markdown, and turnover.
Prerequisite: Take MK-201

This course is an introduction to the rapidly evolving and dynamic digital-advertising sector (e.g., search, display, social, and mobile advertising). Recent changes in consumer behavior and opportunities, problems, tactics, and strategies associated with incorporating electronic methods into the marketing communications function are examined. The course also includes discussion of current metrics used to gauge the effectiveness of digital advertising.
Prerequisite: Take MK-201

This course introduces microeconomic concepts such as supply and demand analysis, theories of the firm and individual behavior, competition and monopoly, welfare analysis, and labor market. Students will also be introduced to the use of microeconomic applications to address problems such as the role of government, environmental policies, insurance markets, and income distribution.

This course introduces macroeconomic concepts and analysis of unemployment and inflation within the context of the business cycle, the determinants of economic growth, the role of interest rates in savings and investment, the interaction of money and the banking system, and corrective monetary and fiscal policies. Students gain an international perspective by assessing the role of international trade and exchange rates in the modern global economy. A prerequisite to EC 301, EC 302, EC 303, EC 316, EC 321, EC 342, EC 373, and EC 399
Prerequisite: Take EC-202 AND MA-106 OR MA-109 OR MA-110 OR MA-151

This course is geared toward liberal arts, science, business, and health science majors." It introduces descriptive statistics, probability distributions (both discrete and normal), confidence intervals, hypothesis testing, and correlation. Real-world applications are offered and computer statistical software may be used.

This course will explore the cultural history of clothing, examining the way history has shaped the clothes we wear and how they are worn. Out of historical events, revolutions are born, and from revolutions the shape of clothing changes dramatically. This class will analyze the history of costume and fashion in relation to historical, social, and economic context. An emphasis is placed on clothing in relation to ritual, religion, innovation, war, subculture, and gender. The course structure fosters a multi-dimensional dynamic discussion combining lectures, image analysis, research projects, student presentations, object observation, film, and music

This course is an in-depth exploration of all aspects of the product development lifecycle, from initial concept through production. As an ongoing term project, students will practice each step of the design process, to culminate in their own unique collection. First steps include developing customer profiles, color forecasting, sourcing, and trend research. Next, market levels will be studied, and students will create a fabric story and mood board. Components of design, such as silhouette, proportion and line, will also be examined. Coursework includes figure and technical illustration workshops, as well as pattern making, draping and grading demonstrations. A creative journal/sketchbook will be maintained throughout the semester.
Prerequisite: Take MK-201 FMM-240

The purpose of this class is to engage students in the process of "design thinking." Design thinking is widely applied in a number of diverse industries and disciplines and aims at generating disruptive ideas that are critical in today's hyper-competitive business environment. Approaches such as this has been responsible for fashion innovations such as Rent-the-Runway and "see-now buy-now" runway shows. Design thinking consists of: a) customer empathy, b) business model awareness and analysis, c) rapid ideation and prototyping, and d) embracing failure as a tool to quickly establish solutions to problems. Students will learn the foundations of design thinking (e.g., customer empathy map, business model canvas) along with its relation to the fashion industry, while simultaneously building skills in the makerspace (a series of projects throughout the course, which include: CAD, 3D printing, VR technology, automated embroidery, and vinyl cutting). These skills will be used by students in their final project to develop an innovative idea to disrupt the fashion industry. Students will prototype and beta test their concepts in real time. The course will expand its scope as new technologies emerge.
Prerequisite: Take FMM-240

This course will provide students a comprehensive overview of the global luxury retailing industry, both from a marketing and product perspective. Through this course, students will expand their knowledge base of luxury brands and consumers. Topics covered in this course will include: (a) the origins of luxury and globalization of luxury retailers, (b) key global luxury retailing conglomerates and brands, (c) international emerging markets and consumers, (d) socio-cultural and economic considerations impacting global luxury retailers, (e) entry to- and operation of- luxury retailers in non-US markets, (f) strategies for operating global luxury retail businesses, and (g) ethics and sustainability issues and opportunities in the luxury business.
Prerequisite: Take FMM-240