Gain the tools to design and execute memorable events through hands-on experience in planning and promotion.
The event marketing & management minor prepares students to plan, promote, and manage events. Students build useful skills for careers in hospitality and related fields.
Through real events and contact with industry professionals, students learn about logistics, budgets, and audience needs. They gain experience with each state of an event. This includes everything from the first idea to the final result.
Students also learn to set goals, create timelines, manage costs, and measure success. Along the way, they build communication and teamwork skills. These skills help them work with clients, vendors, and event staff.
Students use current tools and technology to handle technical details. They also follow industry standards and make sound business decisions.
Students receive hands-on experience atThe Conference Center at the Jack Welch College of Business & Technology, in the former GE world headquarters. The center operates in partnership with students and staff of the college, the Welch Experience, and University Special Events.
Investigates the components of the marketing mix. A managerial approach is employed and case studies supplement each area of exploration. Topics include customer behavior, product policy, channels of distribution, advertising and promotion, price policy, marketing programs, and the legal aspects of marketing.
The course introduces students to the fundamentals of event management and marketing. Events require considerable investment, planning, and organization to safeguard the health, safety, and security of visitors and participants. Event management is the application of project management, communications, and marketing skills to the creation and execution of events. In addition to event planning, the course covers the crucial aspect of event marketing. Students will learn how to develop comprehensive marketing plans to effectively promote events, attract attendees, and generate buzz through various channels, including digital marketing, social media, public relations, and traditional advertising. The course incorporates case studies, real world examples, and practical exercises to provide students with hands-on experience in event management and marketing.
The Event Operations and Technology course will provide students with the knowledge and skills necessary to manage the operational aspects of events using the latest technologies and tools. Topics include venue selection, negotiations, and vendor relations, the establishment of a project plan and timeline, staffing and production, equipment procurement, logistics management, and safety protocols. Special emphasis is placed on leveraging technology to automate processes, improve efficiency, and ensure seamless coordination between different stakeholders involved in event execution. Relevant technologies covered in the course are event management software, registration and ticketing systems, virtual event platforms, mobile apps, RFID technology, crowd management tools, audiovisual equipment, and event analytics platforms.
ATTENTION: To register for your internship credits, you must get them approved BEFORE your internship start date. Here is the link that all students can use to login to Handshake to request an internship be approved for credits. sacredheart.joinhandshake.com Students will need to log in, click Career Center, then Experiences. Click on "create new experience" and select this course number from the first dropdown list and then answer all of the questions in the form. Students are directly involved in various dimensions of marketing management. Emphasis is on the practical application of marketing principles and skills to a specific profit or non-profit enterprise. On-site marketing professionals supervise students.
Prerequisite: TAKE MK-201
This course introduces the concepts used to design and implement a successful event marketing strategy and examines applicable event marketing strategies to the event management industry. The course introduces students to customer and competitor analyses, market research, customer satisfaction and loyalty, segmentation, targeting, positioning, branding, and sales. The course also provides a unique experiential learning opportunity for the students with the goal of increasing event attendance and profit.
Prerequisite: Take MK-201
