Sacred Heart University’s graduate certificate in crisis communication provides professionals who may manage high-stakes messaging with the skills to communicate clearly, responsibly and effectively when challenges are at their highest. This fast-moving, hands-on program lets you work through real crisis scenarios with guidance from experienced faculty. You’ll practice making the tough calls, shaping the message under pressure and protecting an organization’s reputation across traditional and digital platforms. Designed to elevate your leadership and sharpen your strategic communication skills, this certificate program prepares you to respond confidently and ethically when crisis situations unfold.
This course introduces students to the theory and practice of strategic communication by exploring how to develop, maintain, and strengthen internal and external relations. Students will consider the social, ethical, and historical implications of using traditional and new communication platforms as part of a strategic communication campaign.
Social media has altered how we communicate with each other on the individual and cultural level. This course explores the micro and macro impact of social media on health, identity, consumerism, and democracy.
CM 660 introduces students to the key concepts of crisis communication. Students will develop an understanding of best practices through an analysis of crisis case studies.
This could be your first step to becoming a more strategic communicator. Credits earned in this certificate program can be applied toward the Master of Arts in strategic communication & public relations program or to complement other graduate programs.
Courses are delivered in a hybrid module format with most on-campus meetings held between Monday-Friday in the evenings.
