Become empowered to use data to drive innovation for businesses and organizations by gaining the modern knowledge, analytical skills and technical know-how to succeed in a business analytics role.
Why Study Business Analytics?
With businesses increasingly relying on data to drive strategies and improve efficiencies, professionals with a strong foundation in business analytics are in high demand, offering excellent career opportunities and the ability to contribute significantly to organizational success and innovation. By earning a degree in business analytics & applied AI, students acquire the vital skills to analyze complex data and generate actionable insights, which is critical for making informed business decisions in today's data-driven world. Graduates will graduate from the program with expertise in statistical analysis, data mining, predictive modeling, and decision-making techniques, providing them with the skills to be valuable assets in industries such as finance, marketing, health care and technology.
Why Earn Your BS in Business Analytics & Applied AI at Sacred Heart?
In this program, you’ll gain the theoretical and practical knowledge to be prepared for a career in the rapidly growing STEM field. Demand is growing among companies and organizations for graduates with skills in data and business analytics. At Sacred Heart, you’ll cover the fundamental skills in statistics, data mining and testing by using real-world software tools. Students also learn the principles and techniques that increase their understanding of complex data and models.
You’ll gain the problem-solving and technical skills to analyze complex and share actionable insights to help businesses make data-driven decisions, while you:
- Build expertise in statistical analysis, data mining, predictive modeling, and decision-making techniques
- Acquire proficiency in Excel, Python, PowerBI, and SQL
- Gain new insights and understanding of business performance based on data and statistical methods
Learning with AI
Artificial intelligence is being integrated throughout the student experience across the finance d. Starting with the 2026 fall term, all finance and analytics courses will incorporate applications of AI tools relevant to the discipline.
Students engage with AI through classroom projects, presentations, applied analytics exercises, and exploratory coursework focused on emerging business applications. Recent initiatives have included:
- Student presentations examining AI applications in entrepreneurial environments, prototyping, and developing business plans
- Comparative analysis of leading AI models and their effectiveness in solving discipline specific business problems
- Applied AI projects in advanced business analytics and finance coursework
- Pilot courses exploring generative AI and its impact on business decision-making
- Industry-informed classroom experiences featuring professionals working at the forefront of AI transformation
By combining technical skills with critical thinking and responsible use of AI, students develop the ability to evaluate and apply emerging technologies in professional settings.
Industry Engagement & Professional Credentials
The finance department actively connects students with industry leaders and emerging technologies.
Students have opportunities to earn industry-recognized credentials, including those for:
- Google AI and Project Management
- IBM AI and Data Science
These certifications complement classroom learning and provide additional evidence of student proficiency with AI tools and concepts. Demand is growing among companies and organizations for graduates with data and business analytics skills.
The department is also expanding engagement with industry professionals who bring real-world experience and insight into the classroom, helping students understand how organizations are adopting and implementing AI technologies.
Experienced Faculty & State-of-the-Art Resources
You’ll learn from expert faculty with extensive experience at corporations, banks and government institutions throughout the U.S., Europe and Asia.
You’ll also participate in the Jack Welch College of Business & Technology Problem-Based Learning Lab, an experiential program that exposes you to real-world business problems and solutions.
Versatile Career Preparation
You’ll develop valuable professional skills in problem-solving, job search and collaboration, as well as:
- Gain expertise in quantitative methods
- Hone written and verbal communication
- Gain the opportunity to choose electives that align with your career interests such as marketing or finance
- Acquire field internship experience and time management and career assessment skills
Dual Degree Program Options for Business Analytics & Applied AI Majors
Sacred Heart University’s dual degree programs provide a defined pathway for incoming freshmen to move seamlessly from an undergraduate to a graduate degree.
While some of our dual degree programs require specific undergraduate majors, others are open to almost all undergraduate disciplines. Apply to a dual degree program as an incoming freshman and you’ll have the opportunity to be admitted directly into the graduate program of your choice at the same time as your admission as an undergraduate student. Students are encouraged to reach out to your admissions counselor to discuss dual degree options.