Courses
CS 650 BIG DATA ANALYTICS 3.0 Credit(s)
Big Data Analytics is about harnessing the power of data for new insights. The course covers the breadth of activities, methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry.
Offered: As Needed Contact Department
CS 651 TEXT-BASED ANALYSIS 3.0 Credit(s)
Given the dominance of text information over the Internet, mining high-quality information from text becomes increasingly critical. The actionable knowledge extracted from text data facilitates our life in a broad spectrum of areas, including business intelligence, information acquisition, social behavior analysis and decision making. In this course, we will cover important topics in text mining including: basic natural language processing techniques, document representation, text categorization and clustering, document summarization, sentiment analysis, social network and social media analysis, probabilistic topic models and text visualization. Prerequisite: Take CS-650
Offered: All Semesters All Years
CS 652 DATA SCIENCE ARCHITECTURE 3.0 Credit(s)
As the prolifération of data continues, Data-Driven Decision Making, Machine Learning & Data Science continue to grow in importance. To leverage data for these and other purposes, the architecture for data must support the proper ingestion, transformation, storage, and retrieval of data. In addition, data needs to be organized, catalogued, and stored to allow access by data scientists and other analytical users. As technologists, we must consider many aspects of architecture. This course will explore the various technologies and methodologies for ingestion, transformation, storage, and retrieval of data. Prerequisite: Take CS-650
Offered: All Semesters All Years
MK 652 WEB DESIGN FROM A MKTG PERSPECTIVE 3.0 Credit(s)
As organizations fully embrace a digitally-led, experience-driven economy, the lines between design, technology, and business have blurred more than ever. It's important for us to understand where they come together and learn how we as digital marketers can build our own foundation for using it to create compelling digital experiences that drive demand for brands. In this course, students will be taken on a journey through the modern web design process with the goal of giving students some hands-on design experience and a practical understanding for how to approach websites using modern-day marketing strategies
Offered: As Needed Contact Department
MK 662 ANALYSIS OF CONSUMER DECISIONS 3.0 Credit(s)
This course explores the tools and techniques used by marketers to analyze customer behaviors. It examines databases, analytics, metrics, software, and techniques applied by marketers to transform data into useful formats for the strategic decision-making process. Contents focus on technology tools for segmentation, target marketing and positioning, media selection, market share and estimation, sales forecasting, and other analyses. This course explores the use of machine learning algorithms in the developing of marketing models related to consumer segmentation, market basket analysis, customer lifetime value, predictive marketing, consumer choice, and pricing. Prerequisite: Take MK-661, MK-670
Offered: As Needed Contact Department
MK 672 INTRODUCTION TO BIG DATA 3.0 Credit(s)
This course will present a practical approach to the process of decision-making using big datasets as a result of acquired or aggregated data. Prerequisite: Take MK-661, MK-670
Offered: As Needed Contact Department
MK 674 SOCIAL MEDIA MARKETING 3.0 Credit(s)
This course provides the practical knowledge and insights required to define objectives and strategies of social media marketing, identify and properly select the social media tools to engage consumers and effectively evaluate and measure the results of a firm's social media strategy. What is Search engine optimization (SEO) and giving a deeper understanding of the concept.
Offered: As Needed Contact Department
WGB 602 FIN & MANAGERIAL ACCOUNTING 3.0 Credit(s)
Provides an introduction to both accounting and information systems with a focus on the preparation and interpretation of financial statements and the effective planning, implementation, and integration of information technology.
Offered: Fall, Spring & Late Spring Sem All Years
SLP 611 ADULT MEDICAL SPEECH LANGUAGE PATHOLOGY 1.0 Credit(s)
Thi course will examine communication/swallowing assessment and intervention in adults with medical considerations. This course provides more extensive instruction to students regarding the scope of speech-language pathology practice in medical settings. Students will acquire familiarity with equipment and terminology employed in medical settings, and with elements of pathophysiology and pharmacology associated with speech-language disorders in that settings. Specific content may include infection control practices; working with medically fragile individuals; common surgeries and procedures impacting domains of speech, language, swallowing and hearing; working with patients that are ventilator-dependent with/without speaking valves; brain and oropharyngeal/laryngeal cancer (including tracheo-esophageal punctures); neuromodulation; and patient and family counseling.
Offered: Spring Semester All Years
MK 687 INTERNSHIP 3.0-6.0 Credit(s)
Offered: All Semesters All Years
WGB 699 SPECIAL TOPICS 1.0-6.0 Credit(s)
Offered: All Semesters All Years
HR 632 COMPENSATION 3.0 Credit(s)
An effective compensation program is doundational in building a successful HR function. While their on many factors that impact the effectiveness of HR, a strong compensation program can make a big difference. This class will cover compensation from the most basic level to some of the more advanced facets including building a compensation structore, determining fair market value for a job, creating variable compensation programs that drive performance and how to compensate executives. At the end of this course, you will have a strong and general understanding of how to manage compensation in an organization.
Offered: Spring Semester Odd Academic Years
HR 633 HR CONSULTING 3.0 Credit(s)
Senior leadership in most organizations consistently tries to improve efficiency and performance and satisfy needs on a regular basis by retaining consultants. This course is designed to engage students on how to be a successful human resources/organizational development consultant. The focus will be on: analyzing,consulting as a profession; examining consulting as a business; developing and implementingconsulting methodologies; employing tools and measurement approaches for consulting; and defining and sustaining success. Students will be required to work independently and in teams consentrating on application, engagement, analysis and thought leadership.
Offered: As Needed Contact Department
HR 690 INTERNSHIP 3.0 Credit(s)
Offered: As Needed Contact Department
HR 695 INDEPENDENT STUDY 3.0 Credit(s)
Offered: As Needed Contact Department