Brand Themes and Variations

The SHU brand themes are simple, concise, key brand concepts to guide the overall purpose, intent, spirit and execution of our brand communications.  At least one or more of these concepts should be easily identified and supported through tone, copy, content and/or design when creating brand collateral pieces.  

These themes are NOT taglines, slogans or ad copy. These themes represent conceptual goals that we want the SHU brand to convey to its audiences.

  • Transformation
  • Pioneer Spirit
  • Passionate Service
  • Powerful Outcomes