Joshua Shuart, Ph.D.

Joshua Shuart, Ph.D.

Professor , Marketing and Sport Management

Joshua A. Shuart teaches primarily in the Sport Management program, and arrived at Sacred Heart in 2002. Dr. Shuart's expertise and scholarly interests include celebrity endorsement, sport marketing, and sport & entertainment sponsorship. He is a member of the North American Society for the Sociology of Sport (NASSS), The Alliance for Sport Business, Sport Marketing Association (SMA), and the North American Society for Sport Management (NASSM).

Prior to coming to Sacred Heart University, Professor Shuart worked as a Research Associate with the Laboratory for Leisure, Tourism & Sport in Storrs, CT. In 2003, he was named a Sam M. Walton Free Enterprise Fellow and worked with students as a Faculty Advisor to the Students in Free Enterprise (SIFE). He is a Faculty Mentor to the Men's Baseball team at Sacred Heart, and mentors several undergraduate and graduate Welch Scholars.

Dr. Shuart has consulted with numerous organizations, teams and corporations, including: ESPN, World Wrestling Entertainment, The Harlem Globetrotters, Madison Square Garden, and the Bridgeport Sound Tigers.

Dr. Shuart is the Associate Editor of the New England Journal of Entrepreneurship (NEJE).

Degrees and Certifications

    • Ph.D. in Sport Management from the University of Connecticut
    • MA in English from St. Bonaventure University
    • BA in Communication Arts from Grove City College

Teaching Responsibilities

    Professor Shuart has taught the following courses: SM265: Sport Marketing, SM245: Sport Media, SM281: Sport Facility & Event Management, SM206: Sport Enterprise Management, MK261: Principles of Marketing.

Publications and Presentations

Joshua Shuart, Ph.D.

Contact Information

Office Location & Hours

  • Location:
    Marketing and Sport Management
    Martire Center BUCM*W324
    Jack Welch College of Business
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