David Taylor, Ph.D.

David Taylor, Ph.D.

Associate Professor , Marketing and Sport Management

David G. Taylor, Ph.D. has a broad range of experience in both the academic and business worlds. Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world, including marketing manager, product manager and marketing/communications manager. His most recent position involved managing email newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.

With more than a decade of university teaching experience, Dr. Taylor has also led the SHU Semester in Luxembourg program and has taught numerous undergraduate and MBA courses at the Luxembourg campus. He has also received awards from the Welch College of Business for his teaching, research and service. Dr. Taylor has published research in top marketing journals, and recently served as guest editor for a special issue of the Journal of Product and Brand Management.

Degrees and Certifications

    • Ph.D. and MBA in marketing from the University of North Texas
    • Bachelor of business administration from LeTourneau University
    • Bachelor of science in journalism from the University of Texas-Tyler

Teaching Responsibilities

    Dr. Taylor regularly teaches Marketing Research, Consumer Behavior and Principles of Marketing, as well as other undergraduate and MBA courses. Here is what students say:

    “Professor Taylor has a lot of experience and a lot of enthusiasm about everything in this course. Everything we learned about was “cool” and really up-and-coming.”

    “I have taken Dr. Taylor multiple times and enjoyed his class each time. He relates the topic to the real world and real examples which makes it learning the material much easier.”

    “His teaching was in the form of class discussions, rather than lecturing. I find it very interesting and easy to learn and pick up on the topics when it's a more informal communication.”

Research Interests and Grants

    Dr. Taylor’s research focuses on e-commerce, online word-of-mouth and digital advertising. His research has been published in Journal of Advertising Research, Journal of Business Research and others, and he regularly presents at national and international academic conferences.

Publications and Presentations

David Taylor

Contact Information

Office Location & Hours

  • Location:
    Marketing and Sport Management
    Martire Center BUCM*W323
    Jack Welch College of Business
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