Accelerated Bachelor's-Master's Degree in Digital Marketing

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Incoming freshmen with a strong high school academic performance and an expressed interest in graduate Marketing study are eligible to join our five-year program, which leads to the completion of both a Bachelor of Science (BS) and a Master of Science in Digital Marketing degree in five years. 

The graduate program prepares students for the exciting world of digital marketing offering courses in e-commerce, mobile marketing, online advertising, web analytics and search engine marketing. The three-tiered foundation of marketing strategy, web technology and digital marketing tactics prepares our students for a wide variety of digital marketing roles, including managers, strategists and analysts.

Students are encouraged to participate in our active Marketing Club and to connect with our Career Development and Placement Center.  

For more information on the accelerated BS/MS in Digital Marketing degree program, please contact Paul Rychlik in the Office of Graduate Admissions at 203-365-4804 or

Sample Program of Study

Foundation courses (WGB 520 and WGB 521) are required for any student without an undergraduate degree in a business-related field.

  • WGB 520 Introduction to Economics and Statistics
  • WGB 521 Fundamentals of Management


  • MK 661 Marketing Management
  • MK 670 Digital Advertising
  • MK 680 Applied Topics in Digital Marketing
  • CS 500 Intro To Structured Programming


  • MK 651 Marketing Research
  • MK 671 Marketing Analytics
  • MK 680 Applied Topics in Digital Marketing
  • CS 553 Web Design with Java

Late Spring

  • MK 658 Consumer Behavior
  • CS 550 Dynamic Web Page Development
  • MK 688 Capstone Thesis or MK 689 Capstone Project