Featured Practitioners

2016 - 2018 | Florian Kahlert

Florian Kahlert headshotFlorian is currently the COO of Cubeyou, Inc. a Research Analytics company in New York.

Most recently, he spent five years in several positions at GfK, one of the largest global research companies. There, he ran GfK MRI, the leading provider of Print Audience Measurement, initiating and overseeing the company’s move into digital activation and its transition to digital data collection.

Prior to his role at GfK, Florian has been instrumental in growing startup companies in the Online Media technology and Research Insights industry, including Dimestore Media (acquired by GfK), Right Media (acquired by Yahoo!) and InsightExpress (acquired by WPP).

Florian has presented at numerous innovation conferences including the Data Marketing Summit, and the ARF. He has been published in various publications, including Broadcasting & Cable, Mediapost, Journal of Advertising Research, AdExchanger and Digiday. He holds a patent for online survey sample collection and in 2015 he has been featured in Survey Magazine as one of “20 Researchers you need to Know”.

He holds an M.A. in Communications and Organizational Psychology from Ludwig Maximilian University in Munich.

Florian has been teaching Applied Topics in Digital Marketing as Adjunct Professor since 2016 at Sacred Heart University in Connecticut.

2017 - 2018 | Joe Pilcavage

Joe Pilcavage headshotAn award-winning agency veteran, Joe is a high energy, results-driven perfectionist and multidisciplinary creative who heads up the creative department at Digital Surgeons, a connected experience design company in New Haven, CT.

Specializing in design thinking and business model innovation with an emphasis on brand and digital experience design, Joe has worked on a number of global businesses that span various industries and stages, from early stage startups to B2C challenger brands and B2B enterprise organizations.

Joe Pilcavage has been teaching Applied Topics in Digital Marketing as since 2017 and Web design from Marketing perspective in 2018 at Sacred Heart University in Connecticut.

2018 |  Lauren T. Fisher

Lauren Fisher headshotAs an analyst at eMarketer, Lauren Fisher’s primary area of focus is on the advertising technology and trends, marketers rely on to navigate an increasingly complex, cross-device and audience-driven world.  Lauren writes about topics such as programmatic advertising, identity, attribution, and customer experience and data management.

Prior to eMarketer, Lauren worked at Business.com in a variety of roles including marketing, sales and product management. Lauren has BA in Journalism and a BA in Spanish from the Pennsylvania State University; she also has an MA in Journalism and Communication from the Ohio State University.

Lauren has been teaching Customer Experience Management at Sacred Heart University in Connecticut.