Potential job titles for graduates of the program include:
Digital Marketing Manager
Responsible for online brand strategy and management, the Digital Marketing Manager develops and maintains an integrated marketing communications plan and executes all aspects of digital communications to support all branded marketing initiatives. This includes website development, display advertising, search, social media, mobile, e-newsletters, site traffic reporting and emerging digital channels. The digital marketing manager constantly looks for new opportunities that will increase online branding and traffic generation and provides reports for site traffic trends, online marketing and advertising campaigns using tools/services such as Google Analytics and other analytical tools.
Digital Marketing Strategist
The Digital Marketing Strategist leads the development of insight-driven digital strategies. He/She ensures integration between paid, owned and earned media and builds plans for user/consumer research. The digital marketing strategist defines Key Performance Indicators (KPIs), tracks, measures, and compiles results and provides recommendations for future programs, with the ultimate goal of incremental demand revenue.
Digital Marketing Analyst
The Digital Marketing Analyst sets-up, executes, measures and analyzes programs in support of cross-channel marketing efforts, develops processes and systems that standardize and automate reporting, contributes to strategic analyses which address business and clients, and provides data analysis and recommendations to a wide variety of audiences. The digital marketing analyst develops strategies for measuring attribution and capturing multi-channel campaign performance across: social, mobile, digital and offline channels.
Digital Advertising Account Executive
The Digital Advertising Account executive prospects, develops, and maintains client/advertising agency business. She/He presents the full suite of multi-platform advertising solutions (which may include: video, display, mobile, social and games) and collaborates and co-sells with on-air sales teams to build, sell and execute cross platform campaigns. The digital advertising account executive must also be able to successfully interface with Digital Media, Integrated Marketing, Ad Ops Analytics and other departments that can affect revenue.
Digital Media Planner
The Digital Media Planner develops and manages digital media plans including social, search and display. He/She manages multiple media projects, develops project estimates, sets budgets for media vehicles, devises schedules, presents campaign plans as necessary to clients. The Digital Media Planner ensures that the execution of all media is in alignment with goals, budgets and objectives of the client’s media plan and analyzes the outcomes of campaigns through results reporting and analysis.
Digital Advertising Specialist
The Digital Advertising Specialist utilizes knowledge of pay-per-click search engine listings and display advertising placements. He/She monitors and analyzes online campaigns and makes changes to improve performance metrics as well as identifies areas requiring optimization. The digital advertising specialist documents all customer communication and optimization activity and effectively works with other team members including Account Advocates, SEO Specialists, Technical Support Specialists and fulfillment partners. He/She prepares monthly performance reports for clients as well as internal performance reports as specified by management.
Digital Advertising Analyst
The Digital Advertising Analyst has project management skills, an ability to plan and execute projects in addition to the knowledge of, or the desire to learn the print and digital advertising business. Advertising analysts work with / develop data collection efforts (market research) and have knowledge of analytic / database tools (Excel).
Social Media Specialist
The Social Media Specialist manages and helps create advertising content for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). He/She researches and administers social media tools and monitors and evaluates social media results on a daily basis in coordination with client goals and benchmarks. The Social Media Specialist supports SEO (Search Engine Optimization) strategies by understanding keyword priorities and how they integrate into content marketing plans as well as assists in link building campaigns and tracking growth in coordination with client SEO goals. The Social Media Specialist provides analysis and recommendations as the social media program evolves.