Marketing Has Gone Digital. Have You?
Marketing has gone digital. By 2016, digital marketing spending is expected to climb to $77 billion and will represent 35 percent of all advertising spending.* Growth in the digital space is a trend that’s only gathering more steam. Many companies seek creatives with interactive expertise who can help build responsive websites and apps and develop or fine-tune digital strategies. Greater optimism about the overall business landscape has led to bigger marketing budgets. With more money available for new projects, particularly digital marketing initiatives, both full-time job seekers and freelancers in this space are finding career opportunities. According to The Creative Group’s Salary Survey report, the job outlook for digital marketing is positive with hiring rates and salary rates on the rise.
*Source: Forrester Research Inc.
A Closer Look at the Digital Marketing Degree
Our graduate students in digital marketing are instructed by dedicated SHU faculty — leaders in their field who provide cutting-edge research to conferences and global publications — as well senior-level practitioners who bring their real-time experience into the classroom. Backed by this team of experts, students become proficient in the latest digital marketing techniques and apply these skills through high-profile, hands-on projects for real companies. For instance, a team of students recently assumed the role of PepsiCo’s brand management team to develop and execute new digital media campaigns.
The Master of Science in Digital Marketing (MSDM) program at Sacred Heart is distinctively:
- Current: The MSDM degree makes use of the latest software and techniques and is taught by faculty and practitioners who are active in their fields.
- Thorough: The MSDM degree curriculum covers the many areas of digital marketing from developing a content strategy to lead generation to analytics and optimization.
- Flexible: The MSDM degree has built-in applied credits which students can customize depending on their particular career track within the broader area of digital marketing.
- Hands-on: All coursework within the MSDM degree is taught in practical manner using real-world examples and actual class “clients.”
A Unique Digital Marketing Degree
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The 36-credit MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class two nights a week. Or, for added flexibility, students may opt to attend one class per week over a longer period of time. Courses are offered weekday evenings at SHU's new, state-of-the art Stamford Graduate Center in Landmark Square.
The 12-credit certificate in digital marketing is designed to enhance skills and introduce students to the digital marketing industry. All courses in the certificate can be applied towards the master's degree.
Graduate students in digital marketing will:
- Develop and evaluate marketing plans that harness with power of digital media
- Use the wealth of data available to digital marketers to segment markets and position brands
- Use social media effectively to promote brands and engage customers
- Optimize web sites to maximize search-engine rankings
- Interpret click-through data to evaluate online advertising efforts
Conveniently Located Close to NYC
Classes are held in Stamford, Connecticut, in the heart of one of the largest business communities in the United States. Our ideal location, 60 minutes outside of New York City, successfully positions students around business leaders, countless advertising agencies, marketing research companies and leading multinational corporations. MSDM students are constantly exposed to several of the world’s leading executives to broaden and deepen their learning experiences through guest lectures and site visits.
University Collaboration Recognized by the National Fund for Workforce Solutions
July 17, 2015
FAIRFIELD, Conn. – Sacred Heart University’s partnership with the Stamford Mayor’s Youth Employment Program and Starwood Hotels & Resorts has been recognized by The National Fund for Workforce Solutions for supporting “Young Adult Employer Champions.”
Jack & Suzy Welch are Featured Speakers at New Home of Welch College of Business
April 22, 2015
FAIRFIELD, Conn. – Sacred Heart University celebrated the new home of the Jack Welch College of Business (WCOB) Monday with a visit from the college’s namesake and his wife, Jack and Suzy Welch. A reception and tours of the Frank and Marisa Martire Business and Communications Center preceded a public conversation between SHU President John J. Petillo, former General Electric CEO & Chairman Jack Welch, Jr., and Suzy Welch, former editor-in-chief of Harvard Business Review, in the building’s two-story atrium. John Chalykoff, dean of the WCOB, introduced the trio. The talk was followed by a signing session for the couple’s new book, The Real-Life MBA. Hundreds of people, including former N.Y. Mets Manager Bobby Valentine, who is SHU’s executive director of Athletics, attended.
SHU Celebrates Opening of Martire Business & Communications Center
March 20, 2015
FAIRFIELD, Conn. – Approximately 100 local dignitaries, trustees, special guests and friends, along with about 300 students, faculty and staff from the Sacred Heart University community, gathered on Saturday to celebrate the grand opening of the Frank and Marisa Martire Business & Communications Center on the corner of Park Avenue and Jefferson Street. The building will house the University’s prestigious John F. Welch College of Business (WCOB) and rapidly growing Department of Communications & Media Studies.