Ideally suited for business professionals wishing to develop their marketing knowledge and skills in the specific areas of new product development, market research, and brand management. Focus is placed on understanding consumer behavior and learning how to leverage that knowledge to the benefit of the firm—revenue generation, market share improvements, cost efficiency, and marketing return on investment. Students who complete the certificate program with a GPA of at least 3.5 will be waived from taking the GMAT.

Students pursuing the graduate marketing certificate learn how decision-making in the marketing function of profit and nonprofit organizations is shaped by many factors, including consumer (or business customer) wants/needs, the firm's strategic mission, its resources and microenvironment, the competitive landscape and macroenvironmental influences.

Program Structure

  • Courses are academically accredited at the graduate level
  • Students participate in thirty-six hours of classroom instruction per course
  • Completed courses may be applied toward the MBA Degree (additional application requirements are necessary)
  • Certificate students attend courses with MBA students from a variety of backgrounds and companies, ensuring exposure to a broad range of learning experiences

Admission Criteria

  • Bachelor's degree from a regionally accredited four-year college or university
  • Completed Graduate Application for Admission, including a resume and official undergraduate and graduate transcripts
  • Two letters of recommendation from employers or faculty
  • Personal statement of interest in and qualifications for the graduate program
  • Admission requires approval by the Jack Welch College of Business

Program of Study | 12 credits

Required Course:

  • MK 661 Marketing Management     3 CR

3 Elective Courses:

  • MGT 610 Entrepreneurship     3 CR
  • MK 650 Product Development and Management     3 CR
  • MK 651 Marketing Research     3 CR
  • MK 656 Advertising Management     3 CR
  • MK 658 Consumer Marketing and Behavior     3 CR
  • MK 668 International Marketing     3 CR
  • MK 669 Contemporary Issues in Marketing     3 CR
  • MK 670 Digital Marketing     3 CR

View Course Descriptions

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