WCOB Professor Jose Mendoza Interviewed in WalletHub's "2017's Best Things to Buy on Black Friday"

News Story: November 17, 2017


"Americans are obsessed with deals. Why else do we camp outside our favorite stores after a big holiday feast or force ourselves awake at ungodly hours to browse the virtual shopping aisles? Truth is, many of us find pleasure in buying merchandise at the deepest discounts and knowing we beat our fellow sale-addicted shoppers to the punch.

But while Black Friday is traditionally associated with the best prices, we should pause from our spending and ask: How good of a deal am I really getting? According to WalletHub’s holiday shopping survey, 53 percent of consumers said they don’t think Black Friday offers the most unbeatable bargains of the year."


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