Sacred Heart Hosts Third Campaign Against Binge Drinking

News Story: February 14, 2017
The LessThanUThink 2017 campaign kicked off with a dodgeball tournament and continues with informative events such as "Pour Your Own Drink" which tests students' knowledge of a standard glass of wine, beer or mixed drink. 

Sacred Heart University kicked off its third annual LessThanUThink (LTUT) campaign against binge drinking Monday, Feb. 6, with a dodgeball tournament at the Pitt Center. The campaign will run for four weeks leading up to a pre-spring break event Monday, Feb. 27.

The LTUT campaign originated at the University of Alabama and has since grown to other universities across the country. It is a student-generated campaign to educate college-age students about responsible alcohol consumption and the definition of binge drinking. The campaign uses humor to emphasize the negative social and physical consequences of college-age binge drinking.

Sacred Heart’s Wellness Center has been collaborating with the LTUT team and peer educators for several months in preparation for the campaign. Janice Kessler, drug and alcohol counselor at the Wellness Center, says she is very excited and proud to see the campaign unfold.

“It has been exciting to watch the students work on this campaign. We have such a unique team of students all studying in various fields, but they are all bringing important components to the table,” says Kessler.

Melissa O’Rourke, SHU’s student team leader, has been working tirelessly to plan the LTUT campaign. She says she is thrilled with the positive support the campaign has been receiving and is overwhelmed by the number of campus organizations that want to be involved.

O’Rourke says she is “excited to spread a positive message in a fun and whacky way,” and she is certain SHU students will enjoy the events in the upcoming weeks while learning about responsible alcohol consumption.

Check below for all the LTUT events that are happening on campus this month.