Nationally Recognized Anti-binge Drinking Campaign Comes to Campus

SHU's LessThanUThink campaign kicked off at Pack the Pitt.

News Story: February 7, 2014

A team of students from Sacred Heart University are teaching their peers about binge drinking through on-campus events showcasing humorous messages about the negative social consequences of over-consumption. The campaign kicked off on February 6 during the Pack the Pitt event in the William H. Pitt Center.

Implementation of the LessThanUThink (LTUT) campaign is intended to raise awareness of the negative social and physical consequences of binge drinking. Its objective is to encourage students to make responsible decisions concerning alcohol consumption. The messaging of LTUT is specifically designed for students by students, and the campaign has been received extremely well at colleges across the country and in Argentina.

At their first event last night, Sacred Heart students gave away LTUT swag to attendees at Pack the Pitt. Next Wednesday, Feb. 12, from 11 a.m. to 3 p.m., students will sponsor their second event, Beach Party, outside of Outtakes and will distribute more LTUT gifts while keeping in line with LTUT’s focus on humorous messaging.

To learn more about the progression of SHU’s campaign initiatives, follow LTUT on Twitter (@LTUThink and #LTUTSHU.)

LessThanUThink was created by advertising and public relations students at The University of Alabama to address the national problem of college-age binge drinking for the 2009 National Student Advertising Competition, hosted by The Century Council and the American Advertising Federation (AAF). The campaign continues to expand to college campuses nationally and internationally due to the success of its creative messaging and student-generated material.