Tiana Williams Named as Director of Promotions, Game-Day Operations and Event Management

News Story: April 29, 2014

Tiana Williams recently joined Sacred Heart University as the director of promotions, game-day operations and event management for the Department of Athletics. In this role, she will be responsible for planning, supervising and coordinating game-day operations and event management needs for the University, supervising athletic operations technicians and work-study staff and coordinating timeout promotions and halftime entertainment during games. She will also serve as the on-field show producer at all home events for select revenue sports; plan and track the budget needs for promotions, game-day operations and event management; and hire, train and supervise the required event management staff for home contests and athletic department special events. In addition, she is responsible for understanding and complying with University, NCAA and conference rules, regulations, policies and procedures.

“I’m looking forward to forming relationships and getting feedback from my colleagues as well as our students,” said Williams. “I believe that it’s important for everyone to feel involved, because we all represent Sacred Heart University. Our Athletic Department gives us another reason to be proud of our University.”

Williams, a resident of West Haven, has extensive experience working in this field. Before coming to SHU, she was director of equipment operations at the University of New Haven since 2012 and was a graduate assistant equipment manager, assistant women’s basketball coach and worked as a part of the game management and marketing staff there.

Williams earned a master’s degree in business administration with a concentration in sports management and a bachelor’s degree in management of sports industries with a minor in communications from the University of New Haven.

Williams jumped at the opportunity to join SHU’s Athletics Department. “I hope that I’ll be able to spread some Pioneer pride across our campus and our community,” said Williams. “I’d like to be able to foster a great game experience for our fans and our student-athletes by creating a memorable game environment so people can be excited and pumped to support Sacred Heart athletics all year round.”