MACOMM Students Present Annual SHU Media Exchange

News Story: May 8, 2013

Sacred Heart University's Master of Arts in Communication (MACOMM) program will be holding its second annual SHU Media Exchange on Thursday, May 30.  The free event begins with a reception at 6 p.m. in the University Commons at the Sacred Heart University campus, followed by a panel discussion at 7 p.m. Produced entirely by graduate students in the Master of Arts in Communication (MACOMM) program under the guidance of faculty, the SHU Media Exchange is an annual forum that provides an open discussion between media professionals and the public.

Once again, critically renowned former NBC Nightly News anchor and now CEO of Seigenthaler Public Relations, John Seigenthaler, will be on hand to host the event. Last year, the SHU Media Exchange focused on expanding Connecticut’s Creative Corridor. The theme for this year’s event is “Connecting Connecticut: Exploring the State’s Media Future.”   Seigenthaler will be moderating a discussion focused on the growth of media industries in Connecticut, educational programs in the state and emerging professional opportunities. The 2013 SHU Media Exchange panelists include Anita Valdes, executive vice president and managing partner at Millward Brown; Chris McCloskey, vice president of Communications for NBC Sports; and George Norfleet, Connecticut’s director of the Office of Film, Television and Digital Media.

“When it comes to television, movies, public relations, social media, marketing and advertising, Connecticut has a remarkable pool of talent,” says Seigenthaler. “The SHU media exchange has helped showcase Connecticut’s creative corridor and bring new business to the state.”  

In addition to the panel discussion, the SHU Media Exchange provides a valuable networking opportunity for all event attendees and, in particular, MACOMM students. Caryn Kaufman, founder and CEO of Caryn Kaufman Communications, attended last year’s event and has since recruited MACOMM graduate students as interns for her company. “MACOMM students have a solid understanding of the mechanics of PR and communications and are hungry for the opportunity to put that knowledge to the test,” she says. “In a world of sound bites and tweets, it’s refreshing to work with a program that places value on both the writing and technical skills that are essential to every communications professional.”

The SHU Media Exchange is a product of the innovative coursework in which students in the MACOMM program engage.  Offered by the Department of Communication and Media Studies at Sacred Heart University, MACOMM is an intensive hands-on approach to graduate education. In as little as one year, MACOMM students gain valuable real-world professional experience through an advanced curriculum that includes internships, professional workshops and mastering the latest technology and software in the field. MACOMM offers concentrations in corporate communication and public relations, digital/multimedia journalism and digital media production.  MACOMM is designed for those looking to develop their skill sets and advance their careers.

“The SHU Media Exchange reflects MACOMM’s commitment to partnering with leading communications and media professionals throughout Connecticut,” adds James Castonguay, director of CMS graduate programs at Sacred Heart University. “We received significant input from industry executives and practitioners while we were designing the MACOMM curriculum, and the SHU Media Exchange continues that dialogue while also providing our students with the opportunity to network and join the conversation.”

Although there is no charge to attend the SHU Media Exchange, please be sure to register at For more information about the SHU Media Exchange, please contact Valeria Pasquel at (203) 561-7323 or by email at

Check out the official SHU Media Exchange website for additional information.