SHU Launches Communication Degree with Concentrations in Advertising Media/PR and Sports Media

News Story: June 5, 2013

Sacred Heart University has announced the addition of a new communication studies major with two possible concentrations: advertising media/public relations and sports media. Undergraduate students will be able to begin working toward the new degrees in the fall of 2013.

The new programs will take advantage of the professional experience of several existing communication and media studies faculty, including Andrew Miller, who worked in Los Angeles in film and television production; Brian Thorne, who works with the Golf Channel, NFL Films and Major League Baseball; and Paul Pabst, producer of DirecTV’s The Dan Patrick Show.

“These new majors capitalize on what Sacred Heart does well and on our location,” said Miller, who will serve as coordinator for the new programs. “It really makes sense for a university that’s located in Fairfield County to be expanding into advertising, public relations and sports media, because there’s a great marketplace for those professions in this area.”

Connecticut represents the home of several large media entities, including ESPN in Bristol; Millward Brown branding and public relations and The Voice advertising agency in Fairfield, and WWE, NBC Sports and the YES Network in Stamford. Additionally, New York City, less than 60 miles from SHU’s Fairfield campus, is a hotbed of sports media, advertising and public relations companies, giving students a wide field for internship and job opportunities.

The new programs will feature courses in specialties as varied as sports journalism and broadcasting, advertising, social media, public relations and digital publications. Additionally, the department will host two workshops every semester wherein an industry professional will work with students in a myriad of communications disciplines related to the programs.