MACOMM Students Host Successful Annual Media Exchange

News Story: July 8, 2013

Sacred Heart University’s second annual SHU Media Exchange took place recently featuring a lively panel discussion. Produced entirely by graduate students in the Master of Arts in Communication (MACOMM) program under the guidance of faculty, the SHU Media Exchange is an annual forum that provides an open discussion between media professionals and the public.

Once again, John Seigenthaler, critically renowned former NBC Nightly News anchor and now CEO of Seigenthaler Public Relations, hosted the event. Last year, the SHU Media Exchange focused on expanding Connecticut’s Creative Corridor. The theme for this year’s event was “Connecting Connecticut: Exploring the State’s Media Future.”

Seigenthaler moderated a discussion focused on the growth of media industries in Connecticut, educational programs in the state and emerging professional opportunities among an esteemed panel of media experts. The 2013 SHU Media Exchange panelists were Anita Valdes, executive vice president and managing partner at Millward Brown; Chris McCloskey, vice president of Communications for NBC Sports; and George Norfleet, Connecticut’s director of the Office of Film, Television and Digital Media.

“When it comes to television, movies, public relations, social media, marketing and advertising, Connecticut has a remarkable pool of talent,” said Seigenthaler. “The SHU media exchange has helped showcase Connecticut’s creative corridor and bring new business to the state.”

Caryn Kaufman, founder and CEO of Caryn Kaufman Communications, attended last year’s event and since then has recruited MACOMM graduate students as interns at her company. “MACOMM students have a solid understanding of the mechanics of PR and communications and are hungry for the opportunity to put that knowledge to the test,” she asserted. “In a world of sound bytes and tweets, it’s refreshing to work with a program that places value on both the writing and technical skills that are essential to every communications professional.”

The SHU Media Exchange is a product of the innovative coursework in which MACOMM students engage in. Offered by the Department of Communication & Media Studies at Sacred Heart University, MACOMM is an intensive hands-on approach to graduate education. In as little as one-year, MACOMM students gain valuable real-world professional experience through an advanced curriculum that includes internships, professional workshops and mastering the latest technology and software in the field. MACOMM offers concentrations in corporate communication and public relations, digital/multimedia journalism and digital media production.  “The SHU Media Exchange reflects MACOMM’s commitment to partnering with leading communications and media professionals throughout Connecticut,” said James Castonguay, director of CMS Graduate Programs at Sacred Heart University. “We received significant input from industry executives and practitioners while we were designing the MACOMM curriculum, and the SHU Media Exchange continues that dialogue while also providing our students with the opportunity to network and join the conversation.”

For more information about the SHU Media Exchange, please contact Valeria Pasquel at 203-561-7323 or by email at Pasquelv@mail.sacredheart.edu or visit us at http://shu-mediaexchange.com/ follow us on Twitter at SHUMediaXchange and find us on Facebook.