Marketing Club Drives Campus Effort to 'White Out' Lung Cancer

News Story: November 1, 2010

The members of Sacred Heart University’s Marketing Club hit a home run last week with their push to “White Out Lung Cancer.” Spearheaded by Marissa Adamo, the group secured an official statement from Connecticut Gov. M. Jodi Rell designating November as Lung Cancer Awareness Month. And a campus-wide effort to encourage students to wear white in solidarity with those impacted by lung cancer drew the attention of CBS News in New York City.

According to the club’s faculty advisor, Professor Enda McGovern, the group is made up of about 30 students, mostly marketing majors in the Jack Welch College of Business. Encouraged to take on a project that would establish a footprint within the University community, the Marketing Club is now positioned to advance this effort in future years. Lung cancer is the leading cancer killer in America and the second most prominent cancer in both men and women.

In her proclamation, Governor Rell singled out the Marketing Club for “hosting the first annual White-Out Day on November 20 to help raise awareness of this devastating disease and, by wearing white, to show support for those battling or affected by lung cancer.” The broadcast on CBS News provided the opportunity for SHU students to speak of their concerns and to provide helpful information on lung cancer’s seriousness and impact.