Marketing Club Sponsors Earth Day Activities

News Story: January 17, 2013

Sacred Heart University’s Marketing Club is hosting several on-campus activities to commemorate Earth Day 2009 on Wednesday, April 22. Established in 1970, this global day of awareness celebrates the environment and works to promote “green” initiatives on college campuses and elsewhere.

Dr. Enda McGovern, an associate professor of marketing and faculty advisor, said the 35 members of the Marketing Club chose to become involved with Earth Day to promote an important campus activity and to contribute their marketing skills to the effort. This year’s activities will begin at 11:30 A.M. at the table outside Flik with the distribution of fact sheets on global warming and the opportunity to take part in signing a petition in support of The Green Generation Manifesto. At noon and at 2 P.M., participants will meet at the Merton-Seton Patio to begin a “Clean Sweep” of the campus organized by Campus Operations. This is designed to promote awareness that everyone who lives or works on campus has a responsibility to maintain the environment. Between noon and 4 P.M. on the Flik Patio, students will learn how to measure their “carbon footprint” and will have a hands-on demonstration of a Smart Car to better understand the impact of their lifestyle choices.

At 3:15, University President Anthony J. Cernera will plant a Giving Tree, a dogwood, outside Merton and Seton Halls to commemorate the day. According to Dr. McGovern, the theme of this activity and of the entire program is that every constituent across campus life will become more engaged in understanding that “we do not inherit the earth from our ancestors; rather, we borrow it from our children.”

At next year’s 40th anniversary celebration of Earth Day, the Marketing Club intends to expand the outreach, invite a well known speaker to campus, and encourage even greater student participation.