Poll: Americans Checking Labels Prompted by Recalled Imports

News Story:

According to the Sacred Heart University Polling Institute, a new nation-wide survey of 1000 Americans shows more are checking labels in light of the recent and steady stream of dangerous imports from China and other nations.

While 52.9% of Americans surveyed suggested they checked labels one year ago for nation of origin, manufacturer or ingredients, 68.6% say they are doing so today – up 15.7%.

When asked, a large majority of Americans, 86.3% agreed with a statement calling for suspension of Chinese imports until it is determined the Chinese meet U.S. product and food safety standards.

Confidence in American-made and packaged products and foods is strong. A strong majority, 87.4%, said they have confidence in American-made and distributed products and food.

However, fewer than half of Americans surveyed, 46.7%, agreed that the U.S. is doing a good job ensuring imports meet established safety and quality standards.

"It is not surprising that Americans are clearly very concerned about food imported from other countries. The government clearly needs to do more to protect the consumer for poor quality imports especially meats, fish and dairy products. Labels and expiry dates alone do not suffice," said Dr. Balbir Bhasin, a professor of International Business at Sacred Heart University’s John F. Welch College of Business.


  • Balbir Bhasin, Ph.D., professor of International Business at Sacred Heart University’s Jack Welch College of Business. His areas of expertise include globalization through international trade and investment, the cultural implications of international business, developing international entrepreneurship, and optimizing the use of scarce human and natural resources.
  • Jerry Lindsley, director, Sacred Heart University Polling Institute

To speak with these experts, please contact Funda Alp at 203-396-8241 or alpf@sacredheart.edu.

How the Poll Was Conducted
The Sacred Heart University Polling Institute completed 1,000 interviews with residents nationwide between August 27 - September 8, 2007. The sample was generated proportional to population contribution in all 50 states. Statistically, a sample of 1,000 completed telephone interviews represents a margin for error of +/-3.0% at a 95% confidence level.