The increasing complexity, globalization, and influence of media and technology on sport business underscore the importance of specific and dynamic preparation for sport management professionals. The Sport Management curriculum emphasizes the unique management, business and legal principles and practices necessary to succeed in contemporary sport business. It ultimately prepares professionals who are self-directed in their learning, critical thinkers and problem-solvers, interdisciplinary in their approach, and capable of effectively managing sport enterprises and marketing sport-related services and products to diverse markets.

Student Learning Objectives for Sport Management Major:

1. Understand the principles of management and their application to the sport enterprise and describe the nature of entrepreneurship as it applies to sport business.
   
2. Understand the development of professional sport in the U.S. and the labor-management relationship in professional sport.
   
3. Identify the key factors contributing to the globalization of sport including international sport federations, leagues, and corporations.
   
4. Understand the nature and complexity of sport finance, especially related to the financing of sport venues.
   
5. Understand the nature of sport marketing and the market forces affecting marketing strategies in the sport industry.
   
6. Understand the process of ethical decision making and its application in sport business.
   
7. Understand the basic legal principles related to sport business and recognize their application in sport management practice.
   
8. Identify the important dimensions of media in the sport industry, including new media, ethics, crisis management, and publications.