The increasing complexity, globalization, and influence of media and technology on sport business underscore the importance of specific and dynamic preparation for sport management professionals. The Sport Management curriculum in the John F. Welch College of Business emphasizes the unique management, business and legal principles and practices necessary to succeed in contemporary sport business. It ultimately prepares professionals who are self-directed in their learning, critical thinkers and problem-solvers, interdisciplinary in their approach, and capable of effectively managing sport enterprises and marketing sport-related services and products to diverse markets.

The Sport Management curriculum provides a theoretical and skill-based framework in core business disciplines, functional business skills and in specific sport management areas. Focus is on the financial, marketing, media, legal and ethical dimensions of sport management. The program provides students with dynamic internship opportunities.  The Sport Management major requires completion of 52 major credits plus 6 credits in related supporting courses.

Joshua Shuart, Ph.D.
Chair, Department of Marketing and Sport Management
Associate Professor
Office:  Roncalli Hall 238
Phone:  203-416-3601
Fax:  203-365-7538
Email: SportManagement@sacredheart.edu