The Sport Marketing Concentration examines the principles and foundations of sport management, corporate sponsorships and how marketing, promotion and public relations principles apply to sport industries. This concentration provides a solid foundation for students interested in pursuing careers in venue and event management, sports marketing, sponsorships and media.

The three courses in the Sport Marketing concentration are:

• SM 206 Sport Enterprise Management 
• SM 255 Sport Sponsorship
• SM 265 Sport Marketing