David G. Taylor, Ph.D., Assistant Professor of Marketing,  joined the John F. Welch College of Business in 2010.  He earned his Ph.D. in marketing, as well as his MBA, from the University of North Texas, and holds a bachelor of business administration from LeTourneau University and a bachelor of science in journalism from the University of Texas-Tyler.

Dr. Taylor's expertise and scholarly interests include e-commerce, online word-of-mouth, consumer self-expression through online social networks, and consumer/brand relationships.  A prolific researcher, he has published in leading peer-reviewed journals, including the Journal of Advertising Research, Journal of Business Research, Journal of Customer Behaviour, Journal of Consumer Behaviour , Electronic Commerce Research and others. In addition, he has presented at a number of national and international academic conferences.

Dr. Taylor has taught courses in marketing research, marketing management, consumer behavior and principles of marketing.

Prior to his academic career, Dr. Taylor worked for more than 13 years in a variety of marketing roles in the corporate and not-for-profit world,  including marketing manager, product manager and marketing/communications manager.  His most recent position involved managing e-mail newsletters for American Airlines that reached a combined opt-in subscriber base of nearly 8 million customers every month.

Contact:
Roncalli Hall 237
Ph:  203-416-3450
Fx:  203-365-7538
Email:  taylord44@sacredheart.edu