Marketing Certificate Program Description
Ideally suited for business professionals wishing to develop their marketing knowledge and skills in the specific areas of new product development, market research, and brand management.  Focus is placed on understanding consumer behavior and learning how to leverage that knowledge to the benefit of the firm—revenue generation, market share improvements, cost efficiency, and marketing return on investment.

Students pursuing the Graduate Marketing Certificate learn how decision-making in the marketing function of profit and nonprofit organizations is shaped by many factors, including:  consumer (or business customer) wants/needs, the firm's strategic mission, its resources and microenvironment, the competitive landscape, and macroenvironmental influences.

Program of Study          (12 credits)
MK 661  Marketing Management*   
MK 650  Product Development and Management        
MK 651  Marketing Research
MK 656  Advertising Management  
MK 658  Consumer Marketing and Behavior                
MK 668  International Marketing      
MK 669  Contemporary Issues in Marketing

Each student must complete 4 of the 7 courses.
*Required course unless waived due to undergraduate or graduate work.  Also the prerequisite course for other Marketing courses offered.
Please consult the graduate catalog or the course listings for descriptions of courses offered in the Graduate Marketing Certificate program.  

Click here for Course Descriptions.            

Program Structure

*  Courses are academically accredited at the graduate level.
*  Students participate in thirty-six hours of classroom instruction per course.
*  Completed courses may be applied toward the MBA Degree.  (Additional application requirements are necessary.)
*  Certificate students attend courses with MBA students from a variety of backgrounds and companies, ensuring exposure to a broad range of learning experiences. 

Admission Criteria

*  Bachelor's degree from a regionally accredited four-year college or university.
*  Completed Graduate Application for Admission, including a resume and official undergraduate and graduate transcripts.
*  Two letters of recommendation from employers or faculty.
*  Personal statement of interest in and qualifications for the graduate program.
*  Admission requires approval by the John F. Welch College of Business.

Faculty

*  Members of the Marketing and Management faculty provide instruction within the program's curriculum. 
*  Affiliate faculties occasionally are utilized as instructors or guest lecturers to enhance practitioner real-life experience.