The Marketing major provides an opportunity for students to not just develop the knowledge and skills required of today’s marketing professionals but also the business acumen to negotiate the global business environment. The 54 credit curriculum of the Marketing major is a well balanced course of study with a common business knowledge core and specialized courses that provide an understanding of a multitude of topics within the marketing discipline. Within the curriculum students learn to develop new and unique marketing opportunities, think independently, communicate effectively, and appreciate the impact of marketing on their own and other cultures. Graduates in the Marketing major should be well prepared and positioned to achieve increasingly higher levels of marketing management positions in corporations, marketing agencies, or entrepreneurial enterprises.
Marketing Required Courses:Business Core (24 credits)
AC 101 Financial Accounting & Reporting
AC 105 Managerial Accounting & Control
FN 215 Financial Management
BU 201 Organization Management
MK 201 Principles of Marketing
BU 231 Business Law I
BU 257 Business Ethics
BU 301 Business Policy
Other Courses in Major (21 credits)
IS 272 Dynamics of Information Technology
MK 215 Market Research
MK 220 Consumer Behavior
MK 225 International Marketing
MK 230 Marketing Management
MK 390 Marketing Internship
MK Marketing Elective
Select one of the 3 Marketing Concentrations or an additional 9 credits of Marketing Electives:
>> View the Marketing major checksheet