The Marketing Department offers a:

• Major in Marketing
• concentration in Digital Advertising - NEW!
• minor or concentration in Fashion Marketing & Merchandising
• concentration in Sport Marketing

The rapid growth of the global economy and the increasing influence of technology on marketing, especially in all aspects of advertising and consumer behavior, have driven the development of our marketing programs. The impact of the digital revolution and the migration to integrated, multi-platform marketing and social networking have required a refocus of the marketing major. Marketing professionals now need to have functional marketing skills based on a solid theoretical foundation aligned with the development of specialized skills in new areas such as digital marketing, e-tailing, relationship marketing, and new dimensions of market research (including digital metrics).

In addition to JFWCOB core courses and the major courses, students have an opportunity to become involved in the student-run Marketing Club. The Marketing Club is aligned as a Collegiate Chapter of the American Marketing Association. As part of the Welch Experience, students also have the opportunity to attend timely presentations by key marketing and business professionals and to participate in extracurricular experiential learning opportunities.  Internships are widely available and strongly encouraged. 

The Marketing major is delivered by very experienced, creative, and knowledgeable professors who are active not only in the classroom but also in marketing research, consulting, strategic planning and implementation.