WCM would like to share the following articles that provide useful and current information on web writing, email marketing, and social media trends. Click the title to download.

Breakthrough in Web Writing
The eight proven elements of compelling online copy that cuts through the clutter, captivates readers and closes the sale.

Your Checklist for a Successful Email Marketing Campaign
Call them the commandments of email marketing or call them best practices, these ideas will improve your delivery, open, and response rate.

The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education
This guide will introduce you to some of the more popular forms of social media, including Facebook, MySpace, YouTube, Flickr, Twitter, blogs, and del.icio.us.

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