In August 2008, Enda McGovern, Ph.D., joined the John F. Welch College of Business at Sacred Heart University as an Associate Professor of Marketing.  He began his academic career as a tenured member of Faculty at the School of Management in Brunel University, UK, prior to joining Dominican University of California in 2001.  While resident in San Francisco, Dr McGovern was a Visiting Scholar at the Institute of Transportation Studies, UC Berkeley.  In 2005, he moved to the East Coast of the US and joined Southern Connecticut State University.  Dr McGovern holds a Civil Engineering degree, an MBA and obtained his Ph.D. from Brunel University, London. 

Social marketing is his primary area of interest and his research focuses on bringing a better understanding of commuter behavior to travel demand management and in engaging a greater role for social marketing in persuading commuters to consider alternative modes of transport.  More recently, he has focused in examining the public's perception of assessing carbon emissions in the form of their carbon footprint.  Specifically he wishes to investigate how consumers can relate to their carbon footprint as a means of informing themselves more about global warming concerns.

Contact:
Roncalli Hall 262
Ph: 203-416-3517
Fax: 203-365-7538
Email: mcgoverne@sacredheart.edu