|
|
 |
|
RESOURCES & LINKS
The following are some useful links to resources regarding web content management:
Bob Johnson Consulting
Bob Johnson is the one of the most reputable online marketing consultants in higher education today. Johnson offers six key services for success in online marketing, including usability analysis, online communications, customer carewords research, content copywriting, competitive website reviews, and writing for the web workshops. Subscribe to his newsletter today for insightful web marketing tips and news.
Gerry McGovern's New Thinking
Considered the “guru of web content management,” Gerry McGovern provides useful tips and strategies regarding web content management, web writing and information architecture. An advocate of “content over technology”, McGovern emphasis quality over quantity when developing web content. This newsletter provides practical advice and instruction. Definitely worth subscribing to.
The World Wide Web Consortium (W3C)
The World Wide Web Consortium (W3C) develops interoperable technologies (specifications, guidelines, software and tools) to lead the Web to its full potential. W3C is a forum for information, commerce, communication and collective understanding.
Quality Web Content <Words That Work>
Resources for web content managers and author which include free articles and tips to make your online content more usable, accessible, readable, credible and more successful with search engines.
Use It – Jakob Nielsen's Website
Jakob Nielsen has been named the "the world's leading expert on Web usability" by U.S. News & World Report. Mainly based on studies by Jakob Nielsen and John Morkes , this site (http://www.useit.com/papers/webwriting/) details research on how users read on the Web and how authors should write their Web pages.
Writing E-Newsletters – Tricks of the Trade
An e-zine article that details 10 simple steps to writing a successful e-newsletter.
|
|