What is the first golden rule of killer web content? Less is more, says Gerry McGovern in his latest book, Killer Web Content: Make the Sale, Deliver the Service, Build the Brand. McGovern discusses the theory and practice of writing killer web content. Topics include "To Blog or Not to Blog"; "Killer Web Content's "Six Cs"; "Carewords: The Keys to Action"; and "Search: How to Get Found". Click here to download chapter excerpts from the book. To purchase the book, visit Gerry McGovern's website.
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