SEO stands for Search Engine Optimization, the process of increasing traffic of qualified visitors to your site using relevant keywords and phrases to rank your site higher in search engine results. The higher your site ranks within a search engine results page, the more likely users will visit your site. Using targeted keywords in your page titles, headlines, subheads, and page content significantly improves the chances that your site will be found by a search engine.  To learn more about SEO and to test how well you are using it, see SEO Best Practices: 20 Questions.

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