It's widely known that email marketing, when done correctly, is an effective means of reaching out to our users. Whether the goal is to promote an open house, announce a new program, or simply share news and events, email marketing delivers. Peppers and Rogers has authored a new white paper entitled, "Busting Out of the Inbox: Five New Rules of 1to1® Email Marketing". This paper details the trends, strategies and tactics one needs to know to achieve greater results and increase the likelihood that emails get delivered, opened and acted upon. Click here to learn about how to create your own departmental newsletter using Synthenet's content management system.
Back to January 2007 Newsletter