• Each letter must be customized
  Firm specific
  Personal/Professional Contacts where possible
  What you like about the firm
• Always include a cover letter even if the company says it is optional.

More Tips

• Eliminate
  • Poor grammar and punctuation
  • Misspelled words
• Do not try to be cute or clever
  • These often backfire
  • Often appear unprofessional
• Cut and paste can backfire

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