Web content expert, Gerry McGovern, offers the following 10 rules for writing effective web content:
- Know your reader
- Take a publishing approach
- Keep content short and simple
- Write active content
- Put content in context
- Write for how people search
- Write great headings
- Write great summaries
- Write great metadata
- Edit. Edit. Edit.
For a full text version of this article, visit http://www.gerrymcgovern.com/nt/2003/nt_2003_04_28_writing_1.htm
For more expert tips on writing for the web, visit Gerry McGovern's website at http://www.gerrymcgovern.com/new_thinking.htm. You may also visit our webpage on planning your website.
Previous Page
Back to April 2006 Newsletter
Next Page