Email newsletters have become a cost-effective means of marketing and advertising to all audiences. Whether it's an open house, guest lecture, or departmental news and events, e-newsletters can be an effective tool for promoting and communicating your messages.
Our online content management system offers an innovative E-News messaging module that is already striking success with our Undergraduate Admissions, Graduate Admissions and Alumni & Parent Relations departments. The user-friendly messaging system allows you to create email list groups to manage subscriptions, tracks how many emails bounce back (due to incorrect email addresses), and reports the percentage of emails opened as well as the actual email click-through rate. Visit our E-News archives to view SHU's past newsletters.
Here are just a few success stories:
According to , Dean of Undergraduate Admissions, "The newsletter has strategically enhanced our communication with new students. Our office has been able to send timely updates regarding the exciting happenings at SHU such as the John F. Welch College of Business and the Women's basketball team's recent success. It is a wonderful vehicle for us to communicate efficiently and effectively as we shape the incoming class."
Marie S. Donahue, Director of Alumni & Parent Relations, explains "It's an easy module to use. I love the fact that I can get news out to alumni that not only looks professional, but it is sent out in a timely manner. The subscription feature really makes it simple for alumni and parents to monitor it all on their own. It basically made my job easier. This module has been really beneficial, especially with the reporting function. I love that I am able to report how many people opened the email and how many click-throughs there were."
Whitney Kiely, Director of Graduate Admissions, says "We sent out a newsletter announcing our Open House last week to 7,875 people. It has been incredibly helpful to see how many people opened the email and then clicked through it. In the past, we have only speculated the percentage of people that read our message. We plan to use this data as the year progresses to analyze what percentage of these turn into applications and ultimately new enrollments."
If you would like to learn more about creating an E-Newsletter for your department, contact WCM today and we would be happy to assist you.
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