| |  | | CONCENTRATIONS A student selects one of five concentrations within the Business Administration major:
International Business
International business is all business transactions that are carried out across national borders, ranging from export-import trade to licensing, foreign manufacture, joint ventures, wholly owned subsidiaries, and others. The international manager is subject to new macroenvironmental factors, different constraints, and conflicts resulting from different laws, cultures and societies. This program provides Business Administration graduates with the global skills to enable them to more effectively apply their skills in a global environment.
Management
The increasing number of organizations and the growing complexity of modern organizations have resulted in a greater need for college graduates with formal training in management. Problem solving today takes place in a complex technical, social, and political environment. Emphasis is placed on the global nature of today's business environment, multicultural management, and ethical values.
Marketing
The marketing concentration is designed for Business Administration majors who wish to gain deeper knowledge about the marketing function of an enterprise. This concentration serves as a unique resource to learn the application of marketing knowledge, theory, and skills, with which to facilitate relationships between organizations and customers. Students learn about the marketing processes that help determine the development, pricing and distribution of products as well as about marketing communication efforts such as advertising and promotions. In addition, throughout our courses, we address the impact of technological developments and globalization on the marketing function, as well as stress the importance of ethical business decisions and social responsibility. Our marketing faculty excels at sharing their knowledge and experience with students as well as at advancing various aspects of the marketing discipline via case studies and scholarly research.MIS
A concentration in Management Information Systems will give the Business Administration major knowledge of the systems and tools necessary to effective business management today.
Sport Management
The Sport Management concentration enables the Business Administration major to develop a foundation in the special considerations of managing an athletic or entertainment enterprise. | |