|
|
 |
|
CONCENTRATIONS
Select one of six concentrations within the Business Administration major:
Business Analysis
The Business Analysis concentration prepares students to analyze businesses from both a quantitative and qualitative perspective. The concentration trains students to methodological analyze business problem using multiple disciplines. The analysis tends to be at the organizational level. This concentration is designed for students who have an interest in using the analytical tools of Finance, Accounting, Statistics and Operations to identify and solve business problems and improve organizational performance.
Human Resources Management
Students in this concentration are prepared to work in the field of human resources after studying strategies to recruit, maintain and retain a qualified workforce. The emphasis is on HR as a strategic partner to the business involved in creating strategy and aligning human capital with organizational directions.
International Business
International business is all business transactions that are carried out across national borders, ranging from export-import trade to licensing, foreign manufacture, joint ventures, wholly owned subsidiaries, and others. The international manager is subject to new macroenvironmental factors, different constraints, and conflicts resulting from different laws, cultures and societies. This program provides Business Administration graduates with the global skills to enable them to more effectively apply their skills in a global environment.
Management
The increasing number of organizations and the growing complexity of modern organizations have resulted in a greater need for college graduates with formal training in management. Problem solving today takes place in a complex technical, social, and political environment. Emphasis is placed on the global nature of today's business environment, multicultural management, and ethical values.
Marketing
The marketing concentration is designed for Business Administration majors who wish to gain deeper knowledge about the marketing function of an enterprise. This concentration serves as a unique resource to learn the application of marketing knowledge, theory, and skills, with which to facilitate relationships between organizations and customers. Students learn about the marketing processes that help determine the development, pricing and distribution of products as well as about marketing communication efforts such as advertising and promotions. In addition, throughout our courses, we address the impact of technological developments and globalization on the marketing function, as well as stress the importance of ethical business decisions and social responsibility. Our marketing faculty excels at sharing their knowledge and experience with students as well as at advancing various aspects of the marketing discipline via case studies and scholarly research.
Entrepreneurship and Family Business
This concentration introduces the student to the challenges, opportunities and rewards of starting, owning and running a small business and provides the tools needed to be successful from startup through growth. The coursework for the concentration includes two required courses (Introduction to Entrepreneurship, and Small and Family Business Management) and one elective from either Management of Creativity or Internship for Entrepreneurs and Family Businesses.
|
|