LessThanUThink is a student-generated, anti-binge drinking campaign that focuses on using humor to emphasize the negative social consequences of binge drinking. LessThanUThink was created by advertising and public relations students at The University of Alabama to address the national problem of college-age binge drinking and was funded by The Foundation for Advancing Alcohol and Responsibility. The campaign was first launched on The University of Alabama campus in 2010. Due to the high success, LessThanUThink decided to take the campaign nationwide
In 2014 LessThanUThink moved to the North with its implementation at Sacred Heart University. Exciting events and S.W.A.G (Stuff We All Get) were part of the successful launch of the LessThanUThink campaign in Fairfield, Conn.