The Sacred Heart brand was developed to communicate our mission and our core values. Our mission statement defines who we are as an institution and why we exist. It is not our story. It is a self-imposed objective. Our mission defines what we do. Our brand conveys our passion and why we love what we do.
The institutional mission can be found here: http://www.sacredheart.edu/faithservice/officeofmissionandcatholicidentity/missionstatement/