Brand Personality Attributes

Our personality traits are rooted in the guiding principles of the SHU brand. The traits inform and shape the way we bring the SHU brand to life in our communications.

The personality of the SHU brand is best represented as:

Pioneering

  • Bold
  • Inquisitive
  • Challenging

Collaborative

  • Catholic/catholic
  • Inclusive
  • Partnering 

Effective

  • Pragmatic
  • Powerful 

Genuine

  • Earnest
  • Sincere
  • Human
  • Principled
  • Purposeful

Compassionate

  • Committed
  • Dedicated
  • Trustworthy
  • Insightful, Thoughtful
  • Empathetic 

Inspiring

  • Encouraging
  • Passionate
  • Empowering
  • Confident