Style Guidelines

Here are some practical guidelines and examples to consider when you write copy for Sacred Heart - whether for the website, a brochure, a press release or even an internal memo.

Just as our visual brand elements should have a unified style that identifies them with Sacred Heart, our writing must also be consistent with the SHU brand. As the voice of the university, our writing should be humanistic, interesting and easy to read, our voice authentic and confident.

Please see the Brand Messaging Guidelines for specific examples and sample text to guide copy development.