A consistent approach to the usage of key words is critical in creating a positive impression of Sacred Heart University. The Marketing & Communications Division uses Associated Press (AP) style for news releases and newsletters. A modified version of AL style is used in marketing communications materials. Additional reference materials are the Chicago Manual of Style and the fourth edition of Webster’s New World College Dictionary.
Internal organizational units of the university usually have an extensive role in the preparation of content for brochures, postcards and other marketing materials intended to communicate to their respective key audiences. The Marketing & Communications Division at Sacred Heart University is charged by the institution with providing oversight over all materials that communicate the University’s brand to internal and external audiences to ensure a consistent style in content and visual brand elements as well as the representation of the brand attributes and messaging.