Course Descriptions

SM 206Sport Enterprise Management    3 CR
Examines principles and foundations of sport management and how the concepts of planning, organizing, leading and directing apply to the sport enterprise. Focus is on the application of core management principles, including ethics. The course provides a basis for understanding the development and governance of sport industries and for addressing contemporary problems and issues. Students develop a model of management designed to achieve the goals of the sport organization. Prerequisite: BU 201

SM 210 Sport Enterprise: Human Resource Management     3 CR
Examines principles and processes of managing human resources in the sport enterprise. Emphasis is on procurement, development and maintenance of human resources. The focus is on quality assurance, job design, leadership, individual differences and motivation, governance, labor relations and performance appraisal. Students develop a model of human resource management for the sport enterprise and examine related current issues and contemporary problems. Prerequisite: SM/BU 206

SM 235 Sport Law     3 CR
Explores application of legal issues to the sport enterprise. Provides basic knowledge of a wide range of legal principles that relate to various dimensions of sport management. Major focus is on a review of judicial opinions in the areas of tort liability (risk management), agency and contract law, labor and employment law and antitrust issues that frequently have been addressed in cases involving sport organizations. Prerequisite: SM/BU 206

SM 243 Sport Finance     3 CR
Examines the application of financial methods and procedures for the sport enterprise. Focus is on understanding the development and management of enterprise budgets and financial strategies, including debt service, ticket and concession sales, corporate sponsorship and licensed sport merchandise. Examines financial challenges related to current and future sources of revenue for the sport enterprise. Prerequisites: AC 101, FN 215, SM/BU 206

SM 245 Sport Media     3 CR
Examines the principles and fundamentals related to developing and implementing media relations programs for sport enterprises. Focus is on the development of computer and electronic communications including press releases, local features, media guides and brochures, statistical breakdowns and web pages. Issues addressed include working with local, regional and national press; crisis management; ethical concerns; and promotion of specific events, teams and individuals.  Prerequisites: SM 206, C or better in EN 011, EN 012, CA 021

SM 255 Sport Sponsorship     3 CR
Examines the unique dimensions of corporate sponsorship. Emphasis is placed on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, and on an analysis of the global sponsorship market and the necessary steps needed to generate sponsorships revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided. Prerequisite: SM 265
 
SM 265 Sport Marketing     3 CR
Analyzes how marketing, promotion and public relations principles apply to sport industries. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products and services. Focus is on the marketing of sport as a product and on the marketing of nonsport products and services using sport as a promotional tool.  Addresses unique challenges and limitations as well as new trends in sport marketing. Prerequisites: SM 206, MK 261
 
SM 281 Sport Venue and Event Management     3 CR
Examines principles and fundamentals of managing and financing sport and entertainment venues. Focus is on developing knowledge and skills necessary to develop, design and manage sports, recreation and health/fitness facilities. Emphasizes design analysis, operations and event management. Includes site visits. Prerequisite: SM 206
 
SM 283 Sporting Goods Industry     3 CR
Examines the history, foundations, organization, management and future o the sporting goods industry.  Designed specifically for individuals interested in a career in the sporting good industry and focuses on understanding the development of core dimensions of the industry, including market structure, sporting goods manufacturers, marketing strategies and channel distribution and sporting goods e-commerce.  The course will emphasize problem solving and developing critical thinking skills within the context of the sporting goods industry. Prerequisite: SM 206

SM 382 Sport Management Applications     3 CR
Examines software applications for sport management, marketing, public relations, facility and event management and research. Identifies relevant  Internet-based resources for sport management professionals including merchandise exports, sport travel and tourism, sport marketing and public relations, facility design, retail sales and sports information. Emphasis is on developing critical Internet-related skills, including web page design, for the sport enterprise. Prerequisite: SM 206, SM 265, CS100, BU 272

SM 290 Sport Management Practicum     1 CR
Students observe and provide assistance in managing the sport enterprise. Emphasis is on understanding the unique application of management and marketing principles to sport industries.  Prerequisites: SM206, Permission of Instructor

SM 391 Sport Management Internship     3–9 CR
Students are directly involved in various dimensions of managing the sport enterprise. Emphasis is on the practical application of management and marketing principles and skills to a specific sport industry or organization. An on-site sport management professional supervises students.  Prerequisites: Senior status and permission of the Sport Management internship coordinator.

SM 299 Special Topics in Sport Management     3 CR
Designates new or occasional courses that may or may not become part of the department's permanent offerings. Courses capitalize on a timely topic, a faculty member' s particular interest, an experimental alternative to existing courses, etc. Prerequisites established by the department as appropriate for the specific course. Course title is shown on the student' s transcript. Consult the current course schedule for available topics and current prerequisites.