Sport Marketing Concentration

The Sport Marketing Concentration examines the principles and foundations of sport management, corporate sponsorships and how marketing, promotion and public relations principles apply to sport industries. This concentration provides a solid foundation for students interested in pursuing careers in venue and event management, sports marketing, sponsorships and media.

The three courses in the Sport Marketing concentration are:

  • SM 206 Sport Enterprise Management 
  • SM 255 Sport Sponsorship
  • SM 265 Sport Marketing