Today is Tuesday, January 27: all classes have been canceled today and Wednesday, January 28.  University offices remain closed today but will reopen at 10 a.m. tomorrow.  All essential services employees report as scheduled. For additional information, visit the SHU Campus Alert page.

Sport Marketing Concentration

The Sport Marketing Concentration examines the principles and foundations of sport management, corporate sponsorships and how marketing, promotion and public relations principles apply to sport industries. This concentration provides a solid foundation for students interested in pursuing careers in venue and event management, sports marketing, sponsorships and media.

The three courses in the Sport Marketing concentration are:

  • SM 206 Sport Enterprise Management 
  • SM 255 Sport Sponsorship
  • SM 265 Sport Marketing