Fashion Marketing & Merchandising Programs

"That singular business which lives somewhere between art and commerce."
-The Fashion Book, Phaidon Press, 1998
The Department of Marketing offers a Fashion Marketing and Merchandising minor (for non-Marketing Majors) and a concentration (for Marketing Majors) for students interested in pursuing a career in marketing and merchandising fashion apparel within the context of a competitive global environment.  

Career paths may be focused on:
  • Creating and marketing product lines for apparel manufacturers
  • Retail management, encompassing buying, merchandising, and sourcing
  • The major support functions of the fashion industry, including advertising and promotion, publicity, public relations, visual merchandising, and fashion trend forecasting

The 3-course Fashion Marketing & Merchandising concentration (9 credits) for Marketing majors includes:

  • MK 240 Fashion Marketing 3 CR
  • MK 250 Fashion Brand Marketing 3 CR
  • MK 260 Marketing Integration: Textiles & Fashion 3 CR
The 6-course (18 credits) Fashion Marketing & Merchandising minor for Non-Marketing majors includes:
  • MK 201 Principles of Marketing 3 CR
  • MK 210 Retailing and Merchandising 3 CR
  • MK 235 Digital Advertising 3 CR
  • MK 240 Fashion Marketing 3 CR
  • MK 250 Fashion Brand Marketing 3 CR
  • MK 260 Marketing Integration: Textiles & Fashion 3 CR

Note: The Graphic Design & Visual Arts Department offers courses in Fashion Design.

There is a need within the fashion industry for dynamic individuals with diversified academic preparation, including majors such as Marketing, Communications, Business Management, Computer Science, Foreign Languages, and Art and Graphic Design. 

>>Learn more about our Fashion Marketing & Merchandising program by watching the Fashion program video.

>>Review our course descriptions.  

>>View a slideshow of our student presentations.

The Fashion Club, an extra-curricular activity on campus, provides an opportunity for students interested in fashion to exchange ideas, listen to guest speakers, and participate in community activities. Read more about the fashion program at SHU and what our students are up to on the Fashionista Blog.

For further information on Fashion Marketing & Merchandising, please contact:

David N. Bloom, MBA
Instructor of Fashion Marketing