Enda McGovern, Ph.D.
Associate Professor of Marketing
He began his academic career as a tenured member of Faculty at the School of Management in Brunel University, UK, prior to joining Dominican University of California in 2001. While resident in San Francisco, Dr McGovern was a Visiting Scholar at the Institute of Transportation Studies, UC Berkeley. In 2005, he moved to the East Coast of the US and joined Southern Connecticut State University.
Degrees and Certifications
Dr. McGovern holds a Civil Engineering degree, an MBA and obtained his Ph.D. from Brunel University, London.
Prof. McGovern regularly teaches Principles of Marketing and International Marketing. His teaching philosophy is based on empowering students to become active participants in class discussions as a key element of the learning experience, bringing them to a new place in their understating and intellectual development of the marketing discipline. Here is what students say:
“Professor McGovern was passionate about what he taught and he truly cared what would be the best options for his students.”
“Great teacher, genuine enthusiasm for the course, the material and our future. He wants us to succeed.”
“It was not just a class for note taking I actually learned because I was forced to be involved. I also liked how he brought current issues from the week into each and every class at the start of the session.”
Research Interests & Grants
Social marketing is his primary area of interest and his research focuses on bringing a better understanding of commuter behavior to travel demand management and in engaging a greater role for social marketing in persuading commuters to consider alternative modes of transport. More recently, he has focused in examining the public's perception of assessing carbon emissions in the form of their carbon footprint. Specifically he wishes to investigate how consumers can relate to their carbon footprint as a means of informing themselves more about global warming concerns.
He recently published an article on social marketing strategy for a US-based non-profit in the Journal of Case Studies.